Web Analytics & Marketing Technology Lead

Our goal is a solar system on every roof, a storage unit in every house and an electric car in every garage. Enpal makes this possible with an integrated end-to-end solution for decentralised energy - from solar systems and battery storage through wallboxes and smart meters to heat pumps. At the heart of it is our AI-powered platform Enpal.One+, which intelligently connects thousands of systems and efficiently optimises electricity purchases and feed-in on the energy market.

Are you ready for solutions that are more than just a promise and bring real quality of life to thousands of households every day? What you shape at Enpal delivers clean electricity tomorrow and sustainably changes how we use energy.

We are looking for a Web Analytics & Marketing Technology Lead who will take responsibility for our website analysis and onsite tracking. You will help us understand who visits our websites, how users interact with our content and lead funnels, and what turns a visit into a qualified lead and ultimately a customer.

Our websites are central to winning and engaging our customers. You will make sure that we reliably connect website behaviour, marketing activities and sales results - and use this data to improve the user experience, lead quality and our campaign performance.

This role offers you the opportunity to combine practical technical work with analytical problem-solving and to build and develop this area within our Growth team.

Your tasks

• Take full responsibility for onsite tracking and web analytics across our websites, landing pages and lead funnels.

• Implement, test and maintain the tracking of key website interactions - from page visits and content use through form steps and drop-offs to lead registration.

• Analyse how visitors move through our websites, identify barriers and potential, and work with Marketing, Product and CRO to improve user interaction and conversion.

• Develop our traffic attribution and customer journey measurement further, so that we understand which channels, campaigns and touchpoints bring users to our websites and contribute to conversion.

• Connect website behaviour with CRM and customer data to distinguish new visitors, prospects in the sales process and existing customers - where identification and consent permit this.

• Ensure that advertising platforms receive reliable conversion and quality signals - from website interactions and lead registrations through to appointment bookings, successful sales conversations and purchases.

• Work with Performance Marketing and Sales to understand which traffic and which onsite behaviour lead to higher lead quality, and use these insights to improve our customer acquisition.

• Be the central point of contact for website tracking and measurement: manage external partners, maintain documentation and continuously develop data quality and consent management.

Your profile

• Experience in web analytics, digital analytics or marketing technology, with hands-on responsibility for website tracking.

• Solid knowledge of Google Tag Manager and GA4, including event tracking, data layers, debugging and quality assurance.

• An analytical mindset and the ability to translate website and funnel data into concrete recommendations.

• A solid technical understanding, including JavaScript, HTML and how data is collected and transmitted on websites.

• Experience with server-side tracking and conversion tracking for advertising platforms, ideally with Google Ads Enhanced Conversions or Meta Conversions API.

• Understanding of attribution, cookies and consent management, including the limits of tracking across sessions and devices.

• Initiative, a sense of responsibility and strong communication skills when working with Marketing, Analytics and Development.

• Very good English skills; German skills are a plus.

Nice to Have

• SQL skills and experience with website event data in BigQuery, Snowflake or comparable platforms.

• Experience linking website tracking, CRM data and offline conversions.

• Exposure to CRO, A/B testing or personalisation.

• Experience in lead generation business models with longer sales cycles.

Are you interested even if you do not meet every requirement? Apply anyway! We look forward to discovering your potential - regardless of whether your experience meets every single requirement. ☀️

Look forward to

• Work at Germany's first green Unicorn - Actively help shape the solar energy transition.

• The sun shines across the whole world - At Enpal you work with a highly motivated, diverse team from over 65 nationalities.

• The ideal setup for your focus - We are convinced that excellent results arise where the conditions are right. That is why we rely on a hybrid working model that gives you the freedom to always work exactly the way that suits your tasks best. Do you need new impulses at an international level? With Workflex, depending on your responsibilities, we offer the option to relocate your work abroad for up to 30 days a year.

• Grown-up Business & Startup Spirit - In our modern office in Berlin-Friedrichshain you will find everything your heart desires, from height-adjustable desks and a table tennis table to stocked drinks fridges and barista coffee.

• Your kick-start at Enpal - Onboarding day with a welcome bag, buddy programme and a team that really takes you on board.

• Stay informed & get involved - Transparent all-hands meetings, short decision paths and an open feedback culture, because without mistakes there is no progress.

• Energy transition only works together - At Enpal you can expect a legendary team spirit and unforgettable team and company events.

• Your extra boost - 29 days of holiday + one free day each on Christmas Eve and New Year's Eve, discounted membership with Wellhub and Corporate Benefits. Everything that helps you combine work and life well.

• Provision for your future - We don't just think sustainably when it comes to energy, but also when it comes to you. Use our company pension scheme and build step by step a solid foundation for your future.

• Make your home smart - Sustainability starts at home. As part of the team you benefit from a permanent 25% discount on the entire Bosch Smart Home range - for an even more efficient and connected home.

We at Enpal are proud of the diversity of our team. Neither in recruitment nor during employment are decisions made on the basis of skin colour, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability or age. Enpal stands for a safe workplace and takes action against discrimination and harassment of any kind.