Partner Communications Manager

Description

At Pimec we are looking to bring a person into the Communications team who will help us transform the way we relate and communicate with our members.

We are looking for a profile with strategic vision, editorial judgement and a data-driven approach, able to understand the needs and interests of SMEs and turn all the information and knowledge that Pimec generates into communication that is increasingly relevant, segmented and personalised.

Responsibilities

You will be the person responsible for driving and managing communication with Pimec's members, with the aim of increasing their engagement, perceived value and satisfaction.

You will work especially on developing our model of segmentation and personalisation of communications, combining content, data, CRM and email marketing tools.

• Manage the strategy for direct communication with members.

• Analyse the information, content, services, activities and positions that Pimec generates and determine which audiences may be interested in them.

• Design segmented communications according to the member's profile, sector, territory, professional role, interests and behaviour.

• Plan and manage email marketing campaigns, newsletters and personalised communications.

• Develop automations and communication journeys linked to the member lifecycle.

• Work together with the CRM, internal systems, marketing, services and knowledge teams across the organisation.

• Analyse the results of communications and propose improvements based on data and engagement indicators.

• Carry out A/B tests and drive a culture of continuous improvement.

• Help develop our knowledge of members' interests and needs.

• Identify opportunities to improve the member's experience and relationship with Pimec.
  

Requirements

A person with judgement, curiosity and business insight, who is able to go beyond running a campaign and understand what a company needs to know and how we can add value for it.

We would like you to bring:

• Experience in communications, CRM, email marketing, engagement, relationship marketing or similar areas.

• Advanced experience in email marketing, database segmentation, automations and personalisation.

• Knowledge of CRM tools and communication sending platforms.

• Ability to interpret data and turn it into communication decisions.

• Excellent writing, synthesis and content conceptualisation skills.

• Interest in the economic and business news and in understanding the challenges facing SMEs.

• Ability to work across different teams and knowledge areas.

• Autonomy, initiative and the ability to propose new ways of working.

• University degree in Communications, Marketing, Advertising, Journalism, Business Administration and Management or related fields

• Full-time

• Permanent contract

• Flexible start and finish times