KORUM by worldhire

Director Client Sales TV4

Schibsted

Industry
Media Production
Location
Stockholm, Sweden
Work mode
-
Job type
-
Annual salary
Not specified
Minimum experience
7+ years
Posted
14th September, 2026

Required skills

Strategic PartnershipsArtificial IntelligenceRevenue GrowthCustomer ExperienceForecasting

About the role

Translated into English from Swedish by Korum. The employer's original wording is on their site.

TV4 is looking for a senior commercial leader to be responsible for our business with advertisers and to lead an experienced sales organisation in a media market undergoing rapid change.

As Director Client Sales you will take one of our central commercial leadership roles, with responsibility for a significant advertising business and an organisation of around 35 people, which you will lead through four senior leaders. You are responsible for developing our advertiser business, driving growth and building long-term strategic partnerships with some of Sweden's most important advertisers.

The assignment combines clear profit-and-loss responsibility here and now with the opportunity to shape how TV4's commercial business and sales organisation will develop in the future. Digitalisation, new products, changing customer behaviour, AI and global competition are rapidly changing the conditions for both us and our customers - and you will have a clear mandate to lead that transition.

You are part of the sales department's management team and report to the Chief Sales Officer.

Your assignment

Your assignment is to both develop today's business and build the commercial organisation TV4 needs for the future.

You step into an experienced and self-directed organisation with high competence and high expectations of its leadership. You set the direction for the advertiser business, bring the organisation together around clear goals and turn strategy into priorities, action and results.

You have overall responsibility for advertising revenue, growth and the development of our customer base - from deepening relationships with our largest advertisers to creating business with significantly more customers.

An important part of the assignment is to develop the next generation sales organisation. AI, automation and data create new opportunities to work smarter, increase our commercial efficiency, develop the customer experience and handle more customers. You are expected to lead that development and turn the opportunities into concrete change in how the organisation works.

You will, among other things:

• Own and develop TV4's business with advertisers and be responsible for delivering against our commercial goals.
• Set a clear direction for the business and turn it into priorities, activities and results.
• Lead and develop four senior leaders and, through them, an organisation of around 35 people.
• Drive the development of our commercial model through, among other things, AI, automation, data and new ways of working.
• Develop strategic partnerships and build senior-level relationships with our most important advertisers.
• Drive the work of developing existing customer relationships and creating more purchasing customers.
• Be responsible for forecasting, revenue development and central commercial KPIs.
• Create the right conditions for the organisation through effective ways of working, systems and collaboration across organisational boundaries.
• Be a senior representative of TV4's commercial business and drive important external relationships and advertiser forums.

The media industry is undergoing a fundamental transformation. Digitalisation, new products, AI, changing customer behaviour and competition from global platforms are rapidly changing the playing field. You need to be able to understand where the market is heading, articulate what it means for TV4 and turn that insight into action.

The role therefore requires a clear dual focus: strategic height and strong execution ability. You need to be able to set the long-term direction for the business while also being close enough to customers, the organisation and today's business to make sure what needs to happen actually happens.

Who we are looking for

We are looking for a senior commercial leader with a documented ability to create results, lead through others and drive change.

You have strategic height and strong commercial judgement. You can tackle complex issues, articulate a clear direction and get others to follow it. At the same time, you have a strong execution focus and the ability to turn strategy and ambition into concrete results.

As a leader you create clarity, energy and high ambitions. You are confident leading other senior leaders and have the ability to both challenge and develop an experienced and self-directed organisation. You combine high expectations with warmth and responsiveness and build trust and strong relationships.

In the management team you are expected to be a clear voice and contribute to the whole, not only represent your own organisation. You have integrity and personal weight, can stand for a direction, and have the ability to challenge established perspectives and create alignment and momentum even when issues are complex.

You also have a strong external presence and can build trusted relationships with senior decision-makers at advertisers and partners.

We believe you have

• Documented experience of leading and developing a larger commercial operation with clear profit-and-loss responsibility.
• Experience of leading senior leaders and achieving results through others.
• A strong commercial track record in sales, business development or equivalent.
• The ability to combine strategic, long-term thinking with strong execution ability.
• Experience of leading change and development in a commercial organisation.
• A good understanding of how digitalisation, data, technology and AI are changing sales and commercial business models.
• The ability to influence, challenge and create followership among senior stakeholders, both internally and externally.
• A good understanding of the media market and the changing competitive landscape.

Your background could for example be in media, tech, global platforms, media agencies, the advertiser side or other business with a complex commercial operation. More important than exactly where you have worked is what you have achieved and your ability to take TV4's business forward.

Why TV4?

TV4 is in the middle of one of the biggest changes in the history of the media industry. The way people consume media is changing, competition is global and new technology is creating new opportunities for both our viewers and our advertisers.

As Director Client Sales you have the opportunity to influence how TV4 meets that change. You take responsibility for a significant commercial business, lead an experienced organisation and work closely with some of Sweden's largest advertisers. Above all, you receive a clear mandate to both develop today's business and help shape how TV4's commercial organisation will work in the future.

TV4 offers collective agreement terms, occupational pension, insurance and a wellness allowance. Our office in the TV4 building at Gärdet includes, among other things, a gym, restaurant, parking garage and roof terrace.

Practical information

• TV4 is office-first - we work at our office four days a week.
• The position is a permanent employment.
• Union affiliation: Unionen. Contact [contact details removed] for questions.
• A background check is part of the process.

We look forward to your application!

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