Brand Team Lead (Temporary - Maternity Leave Cover)

Are you looking for a project where you can truly grow and make an impact with what you do?

We are looking for a Brand Team Lead to join our Marketing team.

Who are we? 😊

Founded in 2018, Qida is a high-growth private and social start-up with a clear mission: to make the social healthcare system sustainable. We do this by helping more people live longer and with a better quality of life at home (Triple M), reducing avoidable hospitalisations and promoting more preventive, coordinated, human and patient-centred care.

At Qida, social impact and economic impact go hand in hand; the two are inseparable and both are necessary conditions for fulfilling our mission.

Today we are a team of more than 300 people in the office and 1,800 home carers, and we have served more than 25,000 families. In 2025 we closed a €37M funding round, the largest social impact round in Spain and southern Europe. We are leaders in quality (4.8/5) and in technology in the sector.

What would your role be? 📋

We are looking for a Brand Team Lead to lead Qida's Brand team during a long-term maternity leave cover (approximately 10 months), with the possibility of continuing with the company.

We are looking for someone who wants to have a high impact on the business and on building the Qida brand. In this role, you will lead a team of 3 people and drive all the brand projects across the group. We are looking for someone with their own strategic judgement, the ability to lead a team from day one and the autonomy to move forward without constant supervision 🚀

You will be involved in making real the new home care model that:

• Promotes prevention and active ageing

• Improves people's quality of life at home

• Allows Qida to grow while preserving and even increasing the quality of service

You will report directly to the Head of Marketing and lead the Brand team, made up of 3 people who cover media relations, events, social media and design.

Your main responsibilities will be:

• Leading the Brand team: managing, prioritising and developing a team of 3 people, ensuring focus on what moves the needle and each person's professional growth.

• Group and market-by-market brand strategy: define and implement the group-level brand strategy and bring it down market by market, adapting the positioning to the competitive and cultural context of each territory

• Brand measurement: implement and track the brand KPIs

• Awareness and brand campaigns: lead the brand marketing strategy that grows our awareness and brand searches, including the campaigns and market research that support them

• Customer and customer journey: translate customer knowledge and their journey with us into concrete, actionable implications for each business unit

• Positioning of specific units: build Qida's credibility and visibility as a reference in the care of specific units and services, both towards our families and the external ecosystem

What are we looking for in you? 🔍

• You are a good person.

• You have between 5 and 7 years' experience in brand, brand management or strategic marketing, in demanding environments (scale-up, agency or brands with a heavy branding focus)

• You have directly led a team for at least 2 years: you know how to prioritise, give difficult feedback and grow the people who depend on you

• You have your own strategic judgement and are able to defend it to management with data and arguments, not just intuition

• You know how to measure brand, not just build it: you naturally connect branding strategy with KPIs and business impact

• You execute as well as think: you move with ease between the strategy document and concrete activation in a local market

• You stand out for your communication and influence, managing senior stakeholders with clarity and empathy

• You seek real impact and are motivated to lead projects that can transform an entire sector

Why join Qida? 💚

Our value proposition is clear:

• Good people: humble, without internal politics, who treat others with respect and genuinely care about others.

• Good people: maximum density of talent: high agency (motivation, ownership, intensity) + high intrinsics (fast learning and skills up to our standard).

• High growth: we invest in feedback, training and clear, motivating career paths. We look for people who enjoy learning and do not want to stay where they are.

• High-intensity environment and change: fast pace, greater demands in corporate teams and leadership roles, with long working days and flexibility. We expect each person to adapt and drive change. It is not for everyone.

• Impact and meaning: we work on something that matters, has value and gives meaning: we improve the health and social care system, and the lives of older people, their families and those who care for them.

• We look after each other: we are there for one another. We promote healthy habits, connection, transparency and active listening.

• Competitive economic conditions: conditions aligned with the market and instruments that align us with the company's success. We do not want to attract people through pay, nor lose talent because of it.

What do we offer? 🙌

• Temporary contract for maternity leave cover, lasting approximately 10 months and with the possibility of continuing afterwards with a high-growth company.

• Hybrid working: 2 days in the office and 3 days of remote working.

• 3 weeks of remote working per year from wherever you like.

• 23 days of holiday + birthday day off.

• Benefits and flexible pay: Access to perks (discounts) on health insurance with Adeslas and access to Payflow.

• Qida Connect: activities in the offices to connect together (sports classes, activities, breakfasts, Pizza day, afterworks, etc.), QidaDay once a year and QidaParties!

Are you interested? 🚀

Apply to our offer and help us change the world.

At Qida we are committed to diversity and to creating a team that represents the company's values. All the decisions we make are based on people's competences and skills. We value their passion for discovering, reinventing and building.

In line with our commitment to diversity and inclusion, we encourage applications from people with disabilities. Holding a Single Disability Certificate (CUD) with a degree of 33% or higher will be valued. If you need any adjustment during the selection process, do not hesitate to let us know.