Rocket Delivery MD (Experienced) - Appliances & Digital Brand Management

Company Introduction

Coupang exists to deliver customer delight. We know we are truly fulfilling our mission when customers say, "How did we ever live without Coupang?" With the sole determination to make shopping, dining and everyday life for our customers more convenient, Coupang is leading innovation across the multi-billion-dollar e-commerce industry. Coupang is one of the fastest-growing e-commerce companies, and has built a unique position in the domestic commerce industry and customer trust. 

Coupang prides itself on being a large global listed company founded on start-up culture. This maintains the agility of our founding days and is the growth engine behind our constant launch of new services and expansion of our business. Every Coupang employee has the opportunity to build an entrepreneurial spirit and drive new innovations and initiatives. Diving into work without hesitation to achieve results: this boldness is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the whole company growing every day. 

Every Coupang employee is committed to Coupang's mission of creating the future of commerce. We solve customers' problems, challenge conventional thinking and common assumptions, and go beyond what is considered achievable limits. If you want an amazing work experience in an always-on, high-tech and hyper-connected world, join Coupang today.

Role Introduction

We aim for bold execution that goes beyond the given role. Coupang Retail is the core organisation turning the overwhelming growth of Rocket Delivery into real business results.

At Coupang Retail, you will directly design category strategy and revenue structures and establish new standards in the retail industry. For senior and lead talent who drive growth with data and customer-centric thinking, Coupang will be the best stage for career expansion.

If you have proven results through bold experimentation rather than following set answers, grow that value even further with Rocket Delivery! 

• Rocket Delivery Brand Manager introduction video: [Interview] Meet Coupang's BM

Responsibilities

• Category strategy development and brand discovery and growth management 
  : Use market and customer data to develop mid- to long-term category strategy, and based on this, discover promising brands and onboard them. Grow alongside brands to secure the growth foundation of Rocket Delivery. 

• Building brand partnerships and designing business structures 
  : Through collaboration with brand companies, directly purchase Rocket Delivery products. Design marketing terms together with brand companies and run partnerships so that both sides can grow together.

• Category performance (P&L) management and product and promotion strategy development 
  : Manage key indicators such as sales and profit, and based on these, develop product and promotion strategies. Track competitive prices in the market and drive growth through supply price negotiations. 

• Overall management of operational processes 
  : Coordinate so that suppliers' needs and operational standards are balanced, and systematically manage the full scope of operations including product listing, inventory management, pricing policy and promotion execution. 

• Operational process improvement and cross-functional collaboration  
  : Collaborate with related departments such as marketing, logistics and catalogue operations to analyse root causes and implement improvements.

Qualifications

• 10+ years of relevant experience and an interest in online retail business
• Understanding of e-commerce platforms and direct purchasing (1P) models
• Flexible thinking that embraces change and brings positive energy that leads team engagement
• Experience improving actual service and sales metrics through analysis and insight

Preferred Qualifications

• Those who have delivered visible results through fast decision-making and execution
• Those with experience defining results as KPIs and proving them with numbers
• Those who find solutions to unexpected problems and see them through to the end
• Those who take initiative to find work and expand it for business growth

** You must submit one copy of a Korean-language resume detailing your full work history and achievements.

Selection Process and Notices

• Selection process and notices 

  • Selection process 
    • Document screening - job fit interview - core competency interview - final offer
    • The selection process may differ by role and may change depending on schedule and circumstances.
    • Selection schedule and results will be notified individually to the email address registered on your application. 
  • Notes 
    • This posting may close early once recruitment is complete.
    • If the application contains false information, the offer may be cancelled.
    • Employment protection beneficiaries (veterans, persons with disabilities, etc.) may receive hiring preference in accordance with relevant laws.
    • Job grade and scope of responsibilities may change in light of the candidate's overall career and experience. If such a change is needed, the candidate will be contacted at an appropriate time before the final offer notice.
    • Hiring may be restricted if the legal qualifications required for recruitment and performing the job are not met. 
    • Employment is permanent and includes a 12-week probationary period. However, where operationally necessary, the above probationary period may not apply or may be shortened or extended.

Privacy Policy 

• The Coupang Group collects and processes your personal data in accordance with its applicant privacy policy (link below). https://www.coupang.jobs/kr/privacy-policy/

Document Return Policy 

1. This notice is given pursuant to Article 11(6) of the Act on Fairness in Recruitment Procedures.
2. Applicants who applied to our recruitment and were not finally selected may request the return of the recruitment documents submitted in accordance with the Act on Fairness in Recruitment Procedures. However, this does not apply where documents were submitted via the website or by email, or where the applicant voluntarily submitted them without our request; and where recruitment documents are lost due to natural disasters or other causes not attributable to us, they are deemed returned.
3. Applicants requesting the return of recruitment documents under paragraph 2 above must complete a request form for the return of recruitment documents [Form No. 3 of the Enforcement Rules of the Act on Fairness in Recruitment Procedures] and submit it by email ([contact details removed]). Once submission is confirmed, we will send the documents by registered post to the address specified within 14 days from the date of confirmation. In this case, registered postage is payable by the recipient, so please note this. 
4. In preparation for return requests under paragraph 2 above, we will keep the original recruitment documents submitted by applicants for 180 days from the date the hiring decision is confirmed. If return is not requested by then, we will destroy all recruitment documents without delay in accordance with the Personal Information Protection Act.
5. However, items 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply in other cases.