Senior Data Strategy Manager

Our culture and our people are the engine of WPP Media, and they drive us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Leading collectively to inspire transformative creativity.
• Be Open: Balancing the experiences of people and clients, cultivating trust.
• Be Optimistic: Driving growth and development to mobilise the whole company.

Your role and contribution

Currently, from our Data Technology & Analytics team, we are looking for a Senior Data Strategy Manager who will drive the data strategy in a comprehensive way, acting as the main point of connection between business, technology and digital capabilities to turn data into a real lever for business transformation.

In this role, you will have the opportunity to:

• Lead the data conversation with the client and internal teams, acting as the point of connection between business, technology, media and digital capabilities to ensure a shared vision and effective governance of the data ecosystem.
• Define and evolve the 2-3 year data transformation roadmap, ensuring the consolidation of the fundamental elements and the identification of new opportunities for growth and differentiation.
• Prioritise initiatives and lead the data project portfolio, translating business needs into concrete action plans and coordinating specialist teams to ensure efficient implementation.
• Drive the ideation, design and oversight of end-to-end use cases, ensuring a holistic view of data and its practical application to generate tangible impact on business, consumer experience and operational efficiency.
• Act as a cross-functional facilitator, connecting CRM, CDP, Analytics, eCommerce, Media and AI capabilities to drive the adoption of new capabilities, change management and the evolution of the client's data maturity.

What are we looking for in you?

• Demonstrable experience leading data transformation, CRM or Customer Data Platform programmes in large organisations.
• Experience working in complex environments and managing multiple stakeholders (marketing, technology, data, eCommerce and business).
• Proven examples of real implementation, adoption and business impact (highly valued experience in sectors with high digital maturity such as banking, technology, telecommunications, retail or travel).
• Deep knowledge of the MarTech and AdTech ecosystem, including CDP, First Party Data strategies, Data Governance, measurement frameworks and Data Clean Rooms (DCR).
• Valuable knowledge of Amazon Marketing Cloud (AMC), AI applied to Marketing and Media, cookieless identity solutions and data visualisation (BI) tools.
• Combine strategic definition with practical execution, actively taking part in the implementation of solutions and operating models.
• Demonstrate a strong business mindset (Business Acumen), strategic problem-solving ability, commercial mindset and transformational leadership with a long-term vision.
• Hold a university degree in Advertising, Marketing, Business Administration or STEM (a specialised Master's is valued).
• Have a fluent or advanced level of English (minimum C1), essential for leading global meetings.

Life at WPP Media and benefits

At WPP Media, we invest in our people, supporting your professional growth with the same passion with which we lead responsible investment in media. Being part of our team means access to a global network of knowledge and opportunities, where you can broaden your horizons and stay at the forefront of the sector. In addition to a dynamic and challenging working environment, at WPP Media we care about your wellbeing and balance. For this reason, we offer a benefits package designed for you:

• Flexibility: Enjoy a hybrid working model in Madrid or Barcelona, complemented by flexible start and finish times.
• Wellbeing and perks: Access a Flexible Remuneration plan that adapts to your needs, a subsidised daily menu, and coffee and fruit in the office.
• Personal care: We support your health and wellbeing with Yoga/Pilates classes and the possibility of physiotherapy sessions.

Next steps

If you identify with this opportunity and want to be part of WPP Media, we would love to get to know you! Send us your application and, if your profile fits what we are looking for, we will get in touch with you.

WPP Media offers equal opportunities and considers applications for all positions without distinction of race, colour, sex, gender identity, sexual orientation, religion, nationality, pregnancy, childbirth, medical conditions or disability.

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