Senior SEO Consultant
WPP Media
Required skills
About the role
Translated into English from French by Korum. The employer's original wording is on their site.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
- Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
- Create an Open environment by finding the perfect balance between the fulfilment of our employees and the satisfaction of our clients, all built on mutual trust.
- Lead with Optimism by actively driving growth and development to mobilise our entire organisation.
- Advanced Technical SEO Expertise:
- Carry out in-depth technical audits on complex environments (JavaScript, internationalisation, e-commerce).
- Conduct detailed analyses of logs, JavaScript rendering and technical performance.
- Design, manage and automate complex redirect plans.
- Prioritise optimisations by cross-referencing data from crawls, logs, Google Search Console and analytics tools.
- Innovation and AI Integration:
- Integrate LLM/AI building blocks into our SEO tools and methodologies to optimise our strategies.
- Actively contribute to formalising and developing our cross-search offering (SEO, LLM, SEA, social).
- Support the team's upskilling on artificial intelligence and semantic search topics.
- Strategic Advice and Cross-Functional Collaboration:
- Act as technical lead on key accounts, co-piloting SEO strategies.
- Present technical recommendations with clarity, teaching skill and conviction.
- Work in synergy with the Paid, Data, Analytics, Development and Product teams to build integrated strategies.
- Represent and champion the technical vision of SEO in strategic discussions with clients and internal teams.
- Essential Technical Skills:
- Proven advanced mastery of technical SEO (log analysis, crawling, JavaScript rendering, site architecture, etc.).
- Significant experience in scraping, automation and data engineering applied to SEO.
- Excellent knowledge and hands-on practice of leading SEO tools (Screaming Frog, Oncrawl, YourTextGuru, Semrush, Ahrefs, etc.).
- Proficiency in programming and query languages such as Python, SQL and BigQuery, as well as integration via APIs.
- Strong product culture and an approach geared towards continuous optimisation.
- Interpersonal Qualities (Soft Skills):
- Rigour, autonomy and a sharp analytical mind.
- Proven ability to make complex technical topics accessible to a non-expert audience.
- Strong appetite for experimentation, problem-solving and building innovative solutions.
- Comfortable working in a cross-functional, collaborative environment.
- Professional proficiency in English, both spoken and written.
- Advantages That Will Make the Difference:
- Significant experience on complex SEO set-ups, whether in an agency or on the advertiser side.
- Personal side projects or contributions to open-source projects demonstrating your passion and skills.
- The ability to go beyond the limits of standard tools by developing custom solutions.
- Remote working: up to 2 days per week and 2 full weeks to be taken in two instalments over the year
- Two additional days off granted, including Whit Monday
- Additional days of leave at every 5 years of seniority
- 5 additional remote working days per month for employees suffering from endometriosis
- Disability policy: 3 paid days of absence authorised per year, access to Universal Service Employment Cheques (CESU), and specific support for employees with RQTH recognition
- Volunteering opportunities possible through the We care and we act programme
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