Fintech Product Marketing (Fixed-Term Contract / Maternity Leave Cover)

Company Introduction

Coupang Pay's fintech business supports Coupang customers and sellers in getting more value for the same cost, by redefining financial services.

Coupang Pay is committed to providing innovative payment and financial solutions to consumers who purchase products through the Coupang app and website, to sellers doing business on the Coupang Marketplace, and to restaurant owners listed on Coupang Eats. Coupang Pay's latest fintech innovations, built on Coupay, its proprietary payment system featuring one-touch payment, are meeting the needs of consumers in Korea and Taiwan.

In particular, Coupang Pay is rapidly expanding the Coupang Wow Card (a co-branded card exclusive to Coupang), which offers industry-leading rewards in pursuit of customer value. It is also actively supporting the growth of small businesses by introducing a BaaS (Banking as a Service) model for Marketplace sellers and providing a range of liquidity-enhancing solutions.

If you would like to make the most of your diverse experience in the fintech field, join Coupang Pay. Coupang Pay saves customers time on payments and gives them more time to shop for the things they love.

Organisation Introduction

The Consumer Products & Payments team at Coupang Pay is looking for a Product Marketing professional to plan and bring to the world next-generation financial and payment products. As a Product Marketing professional, you will play a key role in establishing and executing the strategy for Coupang Pay's portfolio of financial products and payment services.

We are looking for a proactive talent with a deep understanding of market and competitor analysis and customer insights, who will help define Go-To-Market, marketing and product strategies to accelerate the growth of new and existing financial solutions. You will collaborate with product, design, research, marketing, business development, legal and other teams, and drive close partnerships with financial institutions and external partners to raise brand awareness of innovative financial and payment services, drive customer consideration and conversion, and sustain ongoing customer retention. Contributing to Coupang Pay becoming a leader in the financial market is the key success measure of this role.

Responsibilities

• Build and run a full funnel marketing strategy using a range of channels, from building awareness of the Coupang Wow Card (PLCC) and Coupang Gift Card and driving brand consideration through to service adoption and strengthened customer retention
• Proactively lead the entire 0-to-1 new marketing process in a lean and agile environment, from deriving market and competitor insights and developing GTM strategy, through campaign execution, to post-launch performance analysis
• Work closely with product, design, research, marketing and business teams to align marketing strategy with overall business objectives
• Manage close partnerships with financial institutions and external agencies and carry out day-to-day collaboration

Requirements

• 10+ years of full funnel marketing experience in an IT company or related industry
• Extensive experience in inbound and outbound marketing that has driven new customer acquisition, customer engagement and improved retention
• Expertise in the consumer finance field, backed by a deep understanding of market trends, competitor and customer insights
• Experience planning and executing product marketing strategy through projects in collaboration with various cross-functional teams
• Excellent storytelling and communication skills
• Ability to drive work proactively and on your own initiative

Preferred Qualifications

• Expertise in finance, fintech or B2C product marketing
• A bachelor's degree or higher in business administration, marketing, journalism/media studies or a related field (MBA or master's degree holders preferred)
• Experience solving problems through data-driven analysis
• Ability to discover and execute creative solutions in a fast-changing environment
• Business-level English communication skills

Employment type: Fixed-term contract (1 year / maternity leave cover)

Selection Process and Information

Selection process
• Document screening - Role fit interview - Core competency interview - Final decision
• The selection process may differ by role and may change depending on schedule and circumstances.
• Selection schedule and results will be notified individually to the email address registered on your application.

Notes
• This posting may close early once recruitment is complete.
• If the application contains false information, the offer may be cancelled.
• Protected job seekers (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with applicable law.
• Job level and scope of responsibilities may be changed in consideration of the candidate's overall career and experience. If such a change is necessary, the candidate will be contacted at an appropriate time before the final offer notification.
• Recruitment may be restricted if statutory qualifications required for recruitment and performance of duties are not met.
• The employment type is fixed-term contract and includes a 12-week probationary period. However, where operationally necessary, the above probationary period may be waived, shortened or extended.

Privacy policy
• The Coupang Group collects and processes your personal data in accordance with its Job Applicant Privacy Policy (link below).
https://www.coupang.jobs/kr/privacy-policy/

Document return policy
1. This notice is provided pursuant to Article 11(6) of the Act on the Fair Hiring Procedures.
2. Job seekers who applied to our recruitment and were not finally selected may request the return of the recruitment documents they submitted, in accordance with the Act on the Fair Hiring Procedures. However, this does not apply to documents submitted via the website or by email, or documents voluntarily submitted without our request. Where recruitment documents have been lost due to natural disasters or other causes not attributable to us, they are deemed returned.
3. Job seekers requesting return under paragraph 2 above should complete a Request Form for Return of Recruitment Documents [Form No. 3 of the Enforcement Rules of the Act on the Fair Hiring Procedures] and submit it by email to ([contact details removed]). Once submission is confirmed, the documents will be sent by registered mail to the designated address within 14 days of that date. In this case, registered postage will be charged to the recipient, so please note this.
4. In preparation for return requests under paragraph 2 above, we will retain the original recruitment documents submitted by job seekers for 180 days from the date recruitment is confirmed. If return is not requested by that time, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
5. However, the provisions of paragraphs 1 to 4 above apply only where Korean labour laws apply. They do not apply otherwise.