Senior Data Analyst - E-commerce Mobile App

Our E-commerce Data Analytics team is looking for a Senior Data Analyst - E-commerce Mobile App (f/m/d) on a permanent contract based in Paris or Lille.

ABOUT THE TEAM

The E-commerce Data Analytics team (around 10 people) supports Decathlon's E-commerce challenges on an international scale. Our mission is to democratise data-driven decision-making to make our digital products ever more high-performing, seamless and user-centred. Within the Mobile App scope, you will work in close proximity with cross-functional Product teams to promote our solutions and maximise the visibility and performance of our offers around the world.

YOUR FUTURE CONTRIBUTION

As Senior Data Analyst (f/m/d) on the E-commerce Mobile App scope, your role will be to provide strategic analytical insight to optimise the entire conversion funnel of the mobile app, from installation to checkout, through to post-purchase and omnichannel features.

Your main responsibilities:

• 360° support for Product teams: Be the key partner of Product Managers throughout the Product lifecycles (Discovery phases, KPI framing, A/B test monitoring and impact measurement during Rollout). Provide data-based insights to guide the Product roadmap, help teams prioritise initiatives and measure the value of the actions implemented.
• Production of actionable insights: Carry out proactive exploratory studies to identify growth opportunities, optimise the in-app user experience and feed the overall strategy of the mobile app in close collaboration with the Group Product Manager.
• Support for teams: Sharing insights and training on tools (Amplitude, Adjust) to support global and local teams in monitoring Mobile App performance.
• Understanding of Tracking, App Tech & Privacy: Define the tagging requirements specific to iOS/Android environments with the Tracking teams while ensuring strict compliance with regulatory standards. Discuss technical issues with ease.

WHAT YOU BRING

• E-commerce & Mobile App expertise: Solid knowledge of e-commerce in a retail environment and proven experience with the key metrics and challenges of a mobile app environment (iOS/Android).
• Mastery of A/B Testing, Tracking & Privacy: Experience in defining and analysing A/B tests, designing tagging plans and taking data privacy constraints into account.
• Advanced data skills: Expert command of SQL and practical experience with Cloud/Big Data environments such as Databricks to process and combine large volumes of data.
• Curious profile & continuous learning: Strong intellectual curiosity, active monitoring of the evolution of mobile usage and appetite for experimenting with new analytical methodologies.
• Product development & optimisation: Proven ability to measure the incremental value of Product changes and to provide strategic recommendations to optimise the customer experience.
• Communication & English proficiency: Excellent ability to make data accessible, to do data storytelling and to interact fluently in professional English (spoken and written) within an international and collaborative environment.
• Team spirit & Data impact: Willingness to share knowledge within the team, participation in building a reference E-commerce Data expertise and contribution to Decathlon's overall Data strategy.

TECH STACK

Amplitude, Statsig, Adjust, Databricks, SQL, Tableau.

WHAT WE OFFER YOU

• Hybrid working arrangements;
• Equipment provided in line with your responsibilities and our social commitments (Mac or Windows);
• A local project team within a global network (possibility of an international career);
• Skills development and support (diversity of projects, internal and external training, etc.);
• Remuneration package (employee shareholding, monthly/quarterly bonuses).

OUR COMMITMENT TO INCLUSION AND ACCESSIBILITY

At Decathlon, we recognise the immense value that diversity brings to our teams, and we continually strive to foster and cultivate an inclusive and equitable workplace: this is why Inclusion is one of our Human Fundamentals. We encourage people of all backgrounds and all abilities to apply, because we are convinced that the diversity of thoughts, cultures, identities and lived experiences makes us stronger.

Decathlon is also committed to offering a selection process that is inclusive and accessible to all candidates. If you need an adjustment, you can request it via the application form; this will be confidential. These requests do not affect the outcome of the recruitment process.