KORUM by worldhire

Senior Manager, Biz. Marketing [L6] (Eats)

Coupang Internal

Industry
Internet
Location
Seoul, South Korea
Work mode
-
Job type
-
Annual salary
Not specified
Minimum experience
7+ years
Posted
22nd October, 2026

Required skills

E-CommerceProduct MarketingData AnalysisCRMCross-Functional CollaborationGrowth MarketingA/B TestingCustomer SegmentationMarketplace

About the role

Translated into English from Korean by Korum. The employer's original wording is on their site.

This posting is exclusively for current employees. (Employee referrals are submitted via the Link)

This posting is exclusively for internal employees. (Employee referrals are submitted via the Link)

 

When applying, you must complete the attached ‘Internal Transfer Request Form’ and submit it from your Coupang email account.

To apply, please complete the attached ‘Internal Transfer Request Form’ and submit it via your Coupang email address.

  • Internal Transfer Policy: [Link]
  • Internal Transfer Policy: [Link]

 

Company Introduction

Coupang exists to deliver customer delight. We know we are fulfilling our mission when customers say, "How did we ever live without Coupang?" With the sole obsession of making customers' shopping, dining and everyday lives easier, Coupang is leading innovation across the multi-hundred-million-dollar e-commerce industry. Coupang is one of the fastest-growing e-commerce companies and has built a unique position in the domestic commerce industry and customer trust. 

We pride ourselves on being a global large listed company built on a start-up culture. This maintains the agility of our founding days and is the growth engine behind our constant launch of new services and expansion of our business. Every Coupang employee is given the opportunity to take on an entrepreneurial spirit and drive new innovations and initiatives. The boldness to dive into work without hesitation and strive for results is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the whole company growing every day. 

Every Coupang employee is genuinely committed to the mission of creating the future of commerce. We solve customer problems, challenge conventional wisdom and norms, and go beyond what is considered achievable. If you want an amazing work experience in an always-on, high-tech, hyper-connected world, join Coupang now.

Coupang Eats is making a new experience that makes customers' everyday lives more convenient, expanding from food delivery to grocery shopping and shopping. Driven by constant effort to provide a better experience to customers, it is leading change in new services and categories. Coupang Eats gives greater roles and responsibilities to members who create opportunities and results on their own. You can turn your ideas into action, build greater opportunities through results, and experience the sense of achievement of directly driving business growth.

If you want to grow together with domain experts through bigger challenges, join Coupang Eats now.

 

Job Introduction

As Senior Manager leading the Customer Marketing organisation, you lead customer acquisition, campaigns, lifecycle marketing, product marketing, business planning and data analysis overall.

Based on business priorities, you establish integrated marketing strategies, identify and prioritise customer growth opportunities, and operate investment and resources effectively. You also collaborate with various related organisations such as Product, Commercial, Analytics and Operations to create sustainable customer growth and business results.

 

Responsibilities

  • Establish and execute customer marketing strategies for Food business growth
  • Identify and operate growth initiatives to maximise customer acquisition, conversion, repurchase and retention performance
  • Plan and execute customer growth programmes based on CRM, promotions and lifecycle marketing
  • Establish Product Marketing and Go-to-Market strategies for new services and features for customers
  • Measure and optimise marketing performance based on data analysis and experimentation
  • Create business results through setting marketing investment priorities and managing budgets
  • Lead the Customer Marketing team and drive cross-functional collaboration with related organisations

 

Qualifications

  • 10+ years of experience in Growth Marketing, Consumer Marketing or a related field
  • Experience creating business results based on customer growth metrics such as customer acquisition, conversion, frequency and retention
  • Experience establishing and executing marketing strategies based on data analysis, with the ability to make decisions using A/B testing, customer segmentation, funnel and cohort analysis
  • Experience managing marketing budgets and investment scale and determining investment priorities based on key performance indicators such as ROI and LTV
  • High-level leadership and communication skills based on collaboration with various related departments and experience leading organisations

 

Preferred Qualifications

  • Marketing experience in high-frequency consumer business environments such as delivery, e-commerce, marketplace and retail
  • Experience establishing and executing commerce-based growth strategies such as products, pricing, promotions and Customer Discovery
  • Experience driving customer growth and business results through close collaboration with product, business and marketing organisations
  • Experience solving problems and creating results on a data-driven basis in a fast-changing environment

 

Selection Process and Guidance

  • Selection process
    • Document screening - job fit interview - core competency interview - final decision
    • The selection process may be operated differently by job and may change depending on schedule and circumstances.
    • Selection schedule and results will be notified individually to the email registered on your application.
  • Notes
    • This posting may close early once recruitment is complete.
    • If there is any false information in the application, the offer may be cancelled.
    • Employment protection targets (veterans, persons with disabilities, etc.) may receive preferential treatment under relevant laws.
    • Job level and scope of responsibilities may change considering the candidate's overall career and experience. If such changes are necessary, we will communicate with the candidate at an appropriate time before the final offer notification.
    • Recruitment may be restricted if statutory qualifications required for recruitment and performance of duties are not met.

 

Personal Information Processing Policy 

  • The Coupang Group collects and processes your personal information in accordance with the Applicant Personal Information Processing Policy (link below). https://www.coupang.jobs/kr/privacy-policy/

 

Document Return Policy 

  1. This notice is given pursuant to Article 11(6) of the Act on the Fair Hiring Procedures.
  2. Applicants who were not finally selected may request the return of recruitment documents submitted in accordance with the Act on the Fair Hiring Procedures. However, this does not apply where documents were submitted via the homepage or email, or where the applicant voluntarily submitted them without the company's request, and where recruitment documents are lost due to natural disaster or other reasons not attributable to the company, they are deemed returned.
  3. Applicants requesting return under Paragraph 2 above shall complete the Recruitment Document Return Request Form [Annex No. 3 of the Enforcement Rules of the Act on the Fair Hiring Procedures] and submit it by email ([contact details removed]); the documents will be sent by registered mail to the designated address within 14 days from the date submission is confirmed. In this case, registered postage is charged to the recipient, so please note this. 
  4. The company will retain original recruitment documents submitted by applicants for 180 days from the date recruitment is confirmed in preparation for return requests under Paragraph 2 above, and if no return is requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
  5. However, the provisions of Paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. Otherwise, they do not apply.

 

Please be sure to complete and submit the attached ‘Internal Application Form’.

Please complete the attached Internal Transfer Request Form and submit.

Please make sure to apply from your Coupang email account.

Please make sure to apply with your Coupang e-mail address.

See how well your CV fits this role. Log in or create a free account to check.