Coupang Strategy Planning & Analysis Specialist (Eats Ads BD Strategy & Market Intelligence)

Company Introduction

Coupang Eats began with food delivery and has expanded into grocery shopping and retail, creating new experiences that make customers' everyday lives more convenient. Driven by a constant commitment to providing a better experience for customers, we take on challenges and are leading change in new services and categories.
 
Coupang Eats gives greater roles and responsibilities to team members who create their own opportunities and deliver results. You will turn your ideas into action, create bigger opportunities through your results, and experience the satisfaction of directly driving business growth.
 
If you want to grow alongside specialists in your field through bigger challenges, join Coupang Eats today.

The Coupang Eats Ads Sales team is the core organisation within the Ads Sales division that leads strategic partnerships with large brands (Enterprise), agencies and key franchise partners, and drives the maximisation of advertising revenue. We are looking for a Senior/Lead Business Analyst who demonstrates outstanding expertise in this area and uses data to gain insight into market trends and our partners' business mechanics.

Going beyond simple metric monitoring or after-the-fact reporting, we prove the answer to 'Why Coupang Eats Ads?' with data. You will define the key figures for the strategic pitch deck to persuade C-Level and key marketing decision-makers (CMO/VP), and act as a data strategist who simultaneously drives advertiser growth and Coupang Eats revenue expansion from a business development perspective.

Key Responsibilities

1. Identifying Market and Category Opportunities from a BD and Sales Perspective

• Precise analysis of market and competitive environment: Using SQL and BI tools, analyse in depth the structural changes by category, region and time of day across delivery platforms and the QSR and F&B markets.
• Deriving BD discovery metrics: Identify hidden demand within categories that partners are not aware of (Market Share Gap, unpenetrated regions, conversion rates of target customer segments, etc.) and derive market insights that will become the key hook for new business proposals.

2. Designing Strategic Numbers for Sales Proposals

• Producing pitch-ready data: Design and validate 'impactful, storytelling-driven data' to be included in pitch decks for top-tier brands and agencies aimed at C-Level and CMOs.
• ROI and incremental lift analysis: Rigorously and statistically verify the practical business impact of Coupang Eats advertising spend on brands' incremental revenue, customer LTV and market share growth, and build the logic for partners' budget upsell.

3. Building Advanced Sales Enablement and Analytics Frameworks

• Developing strategic frameworks: Rather than simple performance reports, establish frameworks usable across the entire sales pipeline, such as marketing efficiency diagnostics for each advertiser and forecasting/projection models for expected revenue.
• Building C-Level and external visibility tools: Directly design and build frameworks for internal sales strategy and advanced dashboards for large external partners.

4. Advertiser Optimisation and Revenue Maximisation Strategy Proposals

• Business-impact-driven proposals: Diagnose advertising efficiency based on brands' menu strategies, pricing policies, targeting and promotion combinations, and propose tailored growth roadmaps for each advertiser.
• A/B testing and machine learning/performance modelling: Lead advertising performance and module optimisation experiments (A/B tests), and support partners in confirming their marketing ROI based on analysis of advertising delivery logic.

Requirements

• Candidates with at least 8 years of practical experience in data analysis, business analysis (BA), strategy consulting or BD strategy
• Candidates who can independently structure complex data, build strategy and complete sales targeting logic
• Candidates who can go beyond cleaning data and translate into clear business language answers to 'What does this figure mean for the business, and how can it persuade advertisers in a pitch deck?'
• Candidates with advanced SQL skills and extensive experience in complex data modelling and automation using Tableau, Power BI, Looker or similar tools

Preferred Qualifications

• Candidates with a background in e-commerce, O2O, AdTech or top-tier strategy consulting firms, with experience writing data-driven BD proposals and identifying business opportunities
• Pitch deck visualisation and storytelling excellence: candidates with experience producing data facts and visual slides that directly contributed to closing large advertiser deals
• Advanced analytics capabilities: candidates with a deep understanding of Python/R-based statistical analysis, A/B test design and validation, and performance value measurement (such as attribution modelling)
• Proven revenue impact: candidates with a concrete track record of not just completing reports, but driving advertiser budget increases and large contract closures through data-driven proposals

Selection Process and Notes

• Selection process
  • Document screening - recruiter screening call - job fit interview - core competency interview - final decision
  • The selection process may differ by role and may change depending on schedule and circumstances.
  • Selection schedules and results will be communicated individually to the email address registered on your application.
• Notes
  • This posting may close early once recruitment is complete.
  • If any information in your application is false, your offer may be cancelled.
  • Protected employment candidates (veterans, persons with disabilities, etc.) may receive preference in accordance with applicable law.
  • Job title and scope of responsibilities may be changed in consideration of the candidate's overall career and experience. If such a change is necessary, the candidate will be contacted at an appropriate time before the final offer notice.
  • Employment may be restricted if legally required qualifications for recruitment and job performance are not met.
  • Employment is permanent and includes a 12-week probationary period. However, where operationally necessary, the above probationary period may be waived, shortened or extended.

Personal Information Processing Policy 

• The Coupang Group collects and processes your personal information in accordance with its Applicant Personal Information Processing Policy (link below). https://www.coupang.jobs/kr/privacy-policy/

Document Return Policy 

1. This notice is provided pursuant to Article 11(6) of the Act on the Fair Recruitment Procedures.
2. Applicants who applied for a position with us and were not finally selected may request the return of the recruitment documents they submitted, in accordance with the Act on the Fair Recruitment Procedures. However, this does not apply to documents submitted via our website or by email, or to documents voluntarily submitted without our request. Where recruitment documents are lost due to natural disasters or other causes not attributable to us, they are deemed to have been returned.
3. Applicants requesting the return of recruitment documents under paragraph 2 above must complete a request form for the return of recruitment documents [Form No. 3 in the Enforcement Rules of the Act on the Fair Recruitment Procedures] and submit it by email to ([contact details removed]). Once submission is confirmed, the documents will be sent by registered mail to the designated address within 14 days. In this case, the registered postage is payable by the recipient, so please note this. 
4. In preparation for return requests under paragraph 2 above, we will retain the original recruitment documents submitted by applicants for 180 days from the date the hiring decision is confirmed. If return is not requested within that period, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
5. However, paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply in other cases.